It has high stakes. Death lurks around every corner.
Misuse of magic is a great way to get into trouble.
Who doesn't love a quest story?
Plus, dragons. Swords. Elves. Totally invented creatures and borrowed-from-Mythology creatures and conveniently ready-to-save-your-characters monsters*.
But I can't seem to get into it. I like to read a (very) little really well-done YA fantasy, but I'm not sure I love it enough to attempt to write some. I think I'm stuck firmly in the real world. To me, the real world is exciting enough (even with lower stakes) and dangerous enough (even for normal people in normal situations) and funny enough to make for good stories. Maybe not totally commercial stories that film companies fight for, but still, good stories that some people relate to. By which, I mean Me. Because really, who else has to care?
* Actually this bugs me: the introduction of a "dangerous animal" only to find that, hey! he can save my life now!